Innovation Battlefield

What is it?

A simple 2x2 tool to plot your various innovation opportunities, and prioritise which ones to work on first. The matrix gets you to plot ideas against effort versus reward, allowing you to quickly pinpoint the high reward, low effort opportunities

When to use it?

When you’re setting budgets, designing your team’s innovation pipeline and roadmap.

If you’re stuck on what to work on next, and you need a quick way to get everyone aligned on where to focus and why.

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