Immerse

Welcome to the first phase in the innovation process. It's a short but important one.

It’s about finding, and getting a better understanding of an opportunity to innovate (remember that can mean improving something that exists or creating something new!)

Watch the video below to hear a bit more about what to expect.

The Golden Questions

These are the key or golden questions you should find answers to in this stage of innovation, before you progress to the next stage

What are your objectives / success criteria?
How does solving this align with your mission? Why is this important?
Who should be involved?
Have you identified a target audience? Why?
How big is your audience?
Is this market growing?

Tools and Templates

‘How Might We’ Statement Builder

Articulating the opportunity as a 'how might we'

3 Horizons of Innovation

Categorising opportunities to innovate

Innovation Battlefield

Crowdsourcing opportunities to innovate

Innovation Brief

Crafting your opportunity into a brief

Opportunity Map

Mapping opportunities to innovate

Project Kickoff

Aligning on all of the big stuff for your project

Project Team Canvas

Agreeing how you’ll work together

Stakeholder Map

Identifying who is important to your project

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