Opportunity Areas

What is it?

A way to pull together your audience and market insight in a way that is digestible and can be used in an ideation workshop. 

It’s not essential (by any means!) to create Opportunity Areas but if you have the time they can be a really exciting way to inspire the people that come to your Ideation workshops

When to use it?

When you’ve synthesised your insight into key themes and are preparing for Ideation. Specifically if you have a little more time, and if you’re workshops allow time to deep dive into thematic areas of opportunity.