Make Sense
Now you've identified your opportunity, it’s time to collect insight.
At this stage you'll collect insight from your audience, the market and teams at GST charities to help inspire new ideas in the next stage.
Use the tools below to support this stage. You might not need every tool every time you do an innovation project.
Watch the video below to hear a bit more about what to expect.
The Golden Questions
Click to expand
+
-
These are the key or golden questions you should find answers to in this stage of innovation, before you progress to the next stage
- Do we have previous experience that we can utilise?
- Are there any organisational red lines?
- Have you understood your audiences wants / needs?
- Have you prioritised wants / needs to solve?
- What are the current trends in this market?
- Who else is playing in this space?
- Is there a gap we could fill?