Ideation Tips
Idea generation requires ‘going wide’ to imagine lots of possible solutions to the problem you are trying to solve. It’s about challenging yourself or your team to think beyond the obvious and the status quo.
The initial ‘light-bulb’ is just the start. The real magic happens when the idea is stretched, challenged and refined. Inspiration can come from anywhere - the key is to find provocative ways to stimulate discussion and then co-create options with a wide range of people.
Our top tips for ideation workshops:
Be open minded - treat it as an interesting experiment
Learn by doing - it’s not a spectator sport!
Trust the process - don’t try to pre-empt or control the output
Commit fully to the event - no calls, messages, distractions or multi-tasking!
Build, don’t destroy by saying ‘Yes, and’ rather than ‘but’
A space free of judgement
Don’t self filter
Let everyone have their voice heard
Making space for different personalities - introverts + extroverts
We want the weird and wonderful ideas
Have fun!
Things to read:
Rules for Brainstorming Session
Brainstorming techniques by Miro