Possibilities
Welcome to stage three, this is all about getting creative and coming up with lots of new ideas.
This is going to be your favourite step in the process if you’re an ideas person, love to think creatively, take inspiration from lots of sources and start creating something new!
Watch the video to hear more about the principles behind great idea generation and about the kind of tools you can find in this section.
The Golden Questions
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These are the key or golden questions you should find answers to in this stage of innovation, before you progress to the next stage
- What assets and capabilities could we use to enhance the idea / it’s delivery?
- What’s our right to play/ link to mission?
- What solutions could be desirable?
- What are our hypothesis to test?
- How will we test them?
- What can we beg, borrow, steal from others?
- How will we be different?
- What value could this market offer?