Writing Propositions

What is it?

A simple way to flesh out the early stage ideas that have emerged from your Ideation workshops. Think about articulating them in a customer facing way, write it as if it’s an advert. 

Think about following this simple formula as you construct them.. 

1-sentence summary 

Insight, the opportunity or problem 

Overarching proposition - what is it?

Features - how does it work?

Call to action / right to play  

When to use it?

After your ideation session when you’re ready to take the top ideas and begin fleshing them out.

Check out an example below.