Traction

If you’ve made it to the Traction stage- it's time to keep building momentum! But remember, while you’ve made it to the final stage, innovation is an ongoing journey. It certainly doesn’t end here.

The Traction stage is all about scaling up your idea. Like the rest of the innovation process, we always approach gaining traction through the four lenses of IMPACT innovation. The key to this phase is making sure you’re regularly testing, collecting audience feedback, and iterating your idea.

You should think of your idea as always evolving to meet the needs of the audience and GST Charities, because the moment you take your finger off the pulse, you can loose any traction you may have gained.   

Find out a bit more about the traction stage from the video.